Ad Creative
Optimization Through Brand Identity Alignment, Dynamic Collaboration, and Monitoring

Zip required consistent and reliable creative support for their ad campaigns. With limited brand identity assets, Hatch stepped in to ensure a cohesive and consistent creative production across various ad sets.

The Objective

To produce ad creatives that drive growth, increase brand recognition, and enhance their overall marketing efforts.

By addressing the challenges of limited brand assets and the absence of a brand guide, the objective was to create an visual alignment asset that utilize the company’s existing branding for a cohesive and consistent ad production.

The Challenge

When Hatch joined forces with Zip, they faced a few brand identity challenges that needed to be addressed.

One of the primary challenges was the limited availability of fundamental brand assets. Additionally, the absence of a solid brand guide made it even more challenging to maintain a unified brand image.

The Process

To overcome these challenges, Hatch implemented a strategic and collaborative process for Zip’s growing creative demand.

→ Establishing a Brand Stylescape

Hatch took the initiative to create a custom brand stylescape for Zip. This visual reference acted as an internal asset for Hatch’s designers, guiding them in maintaining a consistent brand identity throughout the creative production process. Despite the absence of a brand guide, this stylescape served as a valuable tool to ensure cohesive branding across various ad set variations.

→ Ongoing Collaboration and Monitoring

Effective ad creative production requires continuous collaboration and monitoring. As Zip’s creative partner, Hatch worked closely with the internal brand manager to align creative strategies and goals. They consistently monitored the performance of different ad variations to identify successful approaches and areas for improvement. This data-driven approach helped optimize future ad campaigns and ensure optimal results.

→ Expanded Scope of Creative Work

Hatch’s involvement went beyond ad creatives. They provided comprehensive creative support for Zip, catering to a wide range of needs such as presentation decks, trade show assets, conference materials, PDFs, and brand merchandise. This expanded scope allowed Zip to rely on Hatch for various creative requirements, saving time and resources while maintaining consistent branding.

→ Constant Creative Alignment and Support

Throughout the project, Hatch maintained consistent communication and collaboration with Zip’s internal brand manager. This ensured that the creative work remained aligned with Zip’s brand vision and objectives. Hatch’s expertise and support provided the necessary guidance and creative direction, enabling Zip to achieve their desired outcomes.

With limited brand identity assets, Hatch stepped in to ensure a cohesive and consistent creative production across various ad sets.

The successful implementation of this strategic process led to remarkable results for Zip. Not only did they experience significant growth in their capital fund of $100 million, but they also gained recognition by being featured on Nasdaq’s LED wall in New York City.

This outcome highlights the effectiveness of Hatch’s B2B creative work and the power of a well-executed process in achieving success in the competitive landscape of B2B marketing.

In a nutshell

Hatch’s B2B creative work for Zip proved instrumental in providing consistent and reliable creative support.

With a custom brand stylescape, collaborative approach, and a wide range of creative services, Hatch helped Zip achieve significant growth and recognition in their industry.

Their partnership exemplifies the power of effective B2B content copywriting and creative collaboration.