Transformational Branding for Tailorbird’s Capital Raise Journey

Tailorbird, a promising real estate technology startup in need of a strong brand identity, approached Hatch with a
unique challenge.

With no visual direction to represent their brand, Tailorbird sought to establish a solid identity as they secured capital funding from esteemed investors, Bloomberg Beta and Nfx.

Armed with only a logo and a rough identity from a previous designer, Tailorbird turned to Hatch for a transformative solution.

The Objective

To craft a data-centric brand identity that resonated with Tailorbird’s target customers.

By conducting a comprehensive brand strategy exercise, Hatch aimed to create a visually compelling identity that would effectively communicate Tailorbird’s unique value proposition in a blue ocean market.

The Process

Hatch embarked on a comprehensive journey to unlock Tailorbird’s brand potential. Collaborating closely with the CEO, Hatch delved deep into the essence of Tailorbird’s business to understand its core values, offerings, and aspirations.

Leveraging their expertise in branding, Hatch meticulously crafted a brand identity that aligned with the target audience’s preferences and expectations.

Impressed with Hatch’s work, Tailorbird decided to engage their services on a retainer basis.

This expanded collaboration entailed a redesign of Tailorbird’s website and the creation of design template assets for various marketing collateral, including case studies, conference materials, and presentation decks.

The Winning Presentation

One of the most significant milestones of this partnership was Hatch’s design of a compelling presentation deck for Tailorbird’s pitch to NFX.

By employing their expertise in visual storytelling and strategic design, Hatch crafted a powerful presentation that effectively communicated Tailorbird’s value proposition.

As a result, Tailorbird secured an impressive $7 million in funding from NFX, validating the effectiveness of Hatch’s creative efforts.

In a nutshell

Through Hatch’s transformative branding solutions, Tailorbird was able to establish a strong brand identity from scratch. By leveraging data-centric design principles and immersive brand strategy exercises, Hatch successfully created a visual direction that resonated with Tailorbird’s target customers.

This collaboration not only resulted in securing capital funding but also laid a solid foundation for Tailorbird’s future growth and success.

The ability to understand and translate Tailorbird’s vision into a compelling brand identity showcases their expertise in B2B content copywriting and creative design. Their informative and fast-paced case study highlights the seamless integration of strategy and creativity, resulting in a remarkable transformation for Tailorbird.