Design System Innovation for Solera’s Acquisition and Rapid Expansion

Solera, a SAAS company in the automotive industry, embarked on an ambitious expansion journey through strategic acquisitions. This expansion necessitated a comprehensive rebranding effort to unite the newly-absorbed companies under Solera’s brand identity.

To accomplish this, Solera partnered with Hatch, a trusted B2B content copywriting expert, to efficiently update a high volume of assets from the previously separate brand identities.

The Challenge

The challenge was to develop an efficient design system capable of accommodating the substantial workload without compromising on quality or turnaround time.

Additionally, Solera’s upper management had a loosely defined concept of the desired brand image, requiring Hatch to adapt to complex and ever-changing demands while creating a cohesive and robust brand identity to support the company’s rapid business development.

To align with key decision-makers, Hatch conducted periodic brand strategy exercises for visual realignment.

The Process

Hatch implemented an informative and efficient approach to address Solera’s rebranding needs. The case study outlines the key steps taken by Hatch, leading to a successful outcome:

→ Understanding the Vision

Closely collaborated with Solera’s management team to gain a deep understanding of their vision and goals for the rebranding. Through in-depth discussions and workshops, Hatch uncovered the essence of Solera’s brand identity.

→ Streamlined Design System

To handle the high volume of rebranding assets efficiently, Hatch developed a streamlined design system. This system ensured consistency across all touchpoints while allowing for scalability and time-saving solutions.

→ Iterative Design Process

Recognizing the evolving nature of Solera’s requirements, Hatch adopted an iterative design process. This approach facilitated continuous feedback and modifications, ensuring the final brand identity aligned seamlessly with Solera’s evolving vision.

→ Brand Strategy Exercises

To address the upper management’s vague concept of the brand, Hatch conducted periodic brand strategy exercises. These exercises helped align key decision-makers with the evolving visual direction, ensuring a unified understanding throughout the rebranding process.

The Results

The case study highlights the following outcomes:

Efficient Workflow

By implementing an optimized design system, the entire project team successfully managed the high volume of assets without compromising quality or turnaround time. This streamlined workflow enabled a swift and seamless rebranding process.

Solid Brand Identity

Hatch successfully created a cohesive and robust brand identity for Solera, accommodating complex and ever-changing demands. The brand now reflects Solera’s vision and resonates with its target audience, establishing the company as a leader in the auto-tech industry.

Through a collaborative and efficient approach, Hatch played a pivotal role in Solera’s successful rebranding journey. By understanding the vision, developing a streamlined design system, and conducting brand strategy exercises, Hatch ensured a seamless transition to a unified brand identity.

The case study exemplifies Hatch’s expertise in B2B content copywriting and its ability to deliver informative and impactful solutions for clients undergoing rebranding initiatives.