Financial Information Focus Through Sectional Content Features

JP Morgan and Chase partnered with Hatch to revamp their quarterly earnings deck, aiming to streamline complex financial data presentation.

The existing deck suffered from information overload, making it challenging for investors to extract critical insights efficiently.

The Objective

To enhance the readability and accessibility of financial information and tailor the deck to cater to the diverse needs of both seasoned and younger investors.

To Implement a structured approach to content organization for
improved clarity.

The Challenge

The original deck’s cluttered layout posed a significant obstacle to effective communication, as essential financial data was buried within a chaotic design.

Engaging both older and younger stakeholders required a fresh perspective to bridge the generational gap in information consumption.

The Solution

Hatch undertook a strategic approach by segmenting the content into digestible sections, allowing each financial aspect to shine independently.

By adhering to JP Morgan and Chase’s brand standards, visual hierarchy was established to guide readers through the data seamlessly. The redesigned deck aimed at striking a balance between information-rich content and visual appeal.

The Process

To overcome these challenges, Hatch implemented a strategic and collaborative process for Zip’s growing creative demand.

1. Analyzed the existing deck to identify pain points in information delivery.

2. Strategically divided the content into distinct sections for better focus.

3. Incorporated JP Morgan and Chase’s branding elements for a cohesive look.

4. Designed visual cues to direct attention to critical financial insights.

In a nutshell

The revamped quarterly earnings deck was successfully transformed into a user-friendly resource, facilitating quicker data interpretation and comprehension.

The new layout not only met the needs of diverse investors but also elevated the overall presentation quality, setting a benchmark for future financial reporting endeavors.

The redesigned deck now stands as a testament to the power of visual storytelling in engaging stakeholders and delivering complex financial information with clarity and precision.