Creating Message Focus Through Visual Signals and Performance Iteration on Socials

Uncover our collaboration with Coeur, a distinguished producer of precious metals renowned for their intricate insights that demand clear and simple communication in the face of evolving audience behaviors.

Our mission centered on transforming Coeur’s detailed content to resonate profoundly with their target audience. The primary focus was on streamlining their ESG deck and LinkedIn posts to enhance clarity and visual appeal while retaining the essence of their precious metals expertise.

The Objective

Our primary goal was to distill Coeur’s complex information into engaging material that resonated clearly with their audience.

We set out to refine their ESG deck and LinkedIn posts to improve readability and visual engagement, all while communicating their expertise in precious metals effectively.

The Challenge

The primary challenge lay in simplifying the communication of Coeur’s detailed information within their ESG deck, which was rich in content on precious metals.

Our task involved restructuring the content into easily digestible sections and incorporating visuals thoughtfully to enrich the reading experience while maintaining the essence of their precious metals insights.

The Process

→ ESG Deck Refinement

Deconstructed intricate pages and strategically integrated visuals to simplify the navigation of precious metals information.

Restructured content into clear sections for better comprehension, ensuring the essence of their precious metals expertise was preserved.

Infused visuals inspired by Coeur’s precious metals operations to enhance overall appeal and understanding.

→ LinkedIn Posts Enhancement

Developed dynamic carousel posts based on the 2023 4th Quarter Report, focusing on key achievements and results in a simple and engaging manner.

Celebrated success with a clear and approachable tone, leveraging the Key Highlight section for impactful communication of precious metals insights.

In a nutshell

The redesigned ESG deck now offers a simpler user experience, guiding readers through precious metals information with clarity.

The enhanced LinkedIn carousel posts effectively captured Coeur’s successes, providing accessible snippets of their precious metals milestones. This joint initiative not only increased Coeur’s content visibility but also amplified their social media presence, ensuring their expertise in precious metals received the recognition it deserved.