Creative Problem Solving Through Custom Design Systems

AspenTech sought a modernized visual direction for its brochure.

With limited brand assets available, our challenge was effectively enhancing their brand identity.

The Objective

→ Update AspenTech’s brochure with a fresh visual direction.

→ Utilize existing brand visual cues from the company’s website.

→ Provide a collaborative visual reference for the brochure redesign.

The Challenge

AspenTech needed Hatch to find a solution that leveraged their current brand visual landscape.

The Solution

Rather than a comprehensive brand strategy revamp that would require a lengthy process, we opted for a short-term visual enhancement approach that fits the required timeline of the project.

By analyzing AspenTech’s website, we created a stylescape.

This collaborative visual reference guided us in redesigning the brochure while maintaining brand consistency.

The Process

1. Website Analysis

We thoroughly examined AspenTech’s website to extract visual elements that aligned with their brand identity.

2. Stylescape Development

Utilizing the website visuals, we crafted a cohesive stylescape as a visual reference for the brochure redesign.

3. Collaborative Approach

Our team collaborated closely with AspenTech to ensure the stylescape captured their vision and objectives.

4. Iterative Design

Through iterative design cycles, we refined the brochure design to seamlessly integrate the stylescape elements.

In a nutshell

The redesigned brochure reflects a systemic creative problem-solving approach.

Using AspenTech’s website visuals as a foundation, we successfully enhanced the brochure’s visual appeal and maintained brand integrity.

This approach provided a clear perspective for the redesign, resulting in a visually cohesive and engaging final product.