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Why Chasing Design Trends Weakens B2B Brand Differentiation

Why Chasing Design Trends Weakens B2B Brand Differentiation

by Cat Lim | Oct 23, 2025 | Uncategorized

Most B2B campaigns don’t collapse because of bad strategy. They break down because brand design and marketing execution lose alignment. When design follows fleeting trends instead of strategic intent, marketing leaders face predictable fallout: campaigns blend in,...
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